Europe’s fastest-growing non-food discounter opens its first Spain store in Girona today. Action successfully surprises customers with a broad, ever-changing assortment and the lowest prices in over 2,000 stores across Europe.
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The essence of Action: small prices, big smiles.
Action is the fastest growing non-food discounter in Europe, offering an ever changing variety of approx. 6,000 products in more than 2,000 stores to more than 12 million customers every week. In addition, each week another 8 million consumers visit the Action.com website. Action employs over 65,000 people in 10 countries with over 124 different nationalities. While offering our constantly surprising assortment at the lowest prices, we continue to improve our products in terms of quality and sustainability. The promise of Action: Small prices. Big Smiles. Feeling good.
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2500Stores in 11 different countries
15.3Million customers visit our stores every week
6000Different products
6.5Million consumers visit Action.com weekly
Our company values
The Action formula is powerful, but our success as a business depends entirely on the enthusiasm and commitment of our people. They are in charge of our stores and help our customers navigate them every single day through our values.