Europe’s fastest-growing non-food discounter opened its first Spain store in Girona on the February 8, 2022. Action successfully surprises customers with a broad, ever-changing assortment and the lowest prices in over 2,000 stores across Europe.
It has been almost 30 years ago since Action started with just one small discount store in Enkhuizen, the Netherlands. And we are very proud to say that on the 17th of January 2022 we opened our 2000th store in Prague!
The Board of Directors of Action announced on November 2, that Sander van der Laan will be stepping down as CEO of Action to be succeeded by Hajir Hajji, currently Commercial Director and member of the executive management team. The handover marks the next phase of development for Action, in which continued commitment to its customers and significant growth will be coupled with the further implementation of Action’s digital and sustainability strategy.