Milan, 19 September, 2026 - the non-food discounter, is opening the 250th store in Italy today, in the city of Bari, its fifth in the province and the thirteenth in the Puglia region.

Ljubljana, 18 September 2026 – Action, the non-food discounter, is opening its first store in Slovenia today in the city of Velenje. Slovenia is the sixteenth country in which Action operates.

Action, the non-food discounter, delivered strong growth in the first half of 2026 as more customers visited its stores and price reductions gained traction. Net sales increased 14% to €8.3 billion, while like-for-like sales grew 3.6%.

Ferentino, 19 June, 2026 - Action, the non-food discounter, opens its second permanent distribution center (DC) in Italy today, located in Ferentino, in Frosinone.

This morning, the company is opened the very first store on Sicily in the city of Biancavilla. It is only the second time Action opens a store on an island, with the first store situated on the Island of Texel in the north of The Netherlands. This new opening brings Action’s total number of stores in Italy to 231.

Cruyff Court Pep Guardiola in Manresa has been officially opened. This Cruyff Court is created in partnership with Action and is the fourth court developed together and the first in Catalonia.

Bratislava, 28 May 2026 - Action, the non-food discount retailer, opens its 50th store in the Slovak Republic in the town Kosice, just a little over 3 years after the first store opening in Bratislava.

Zwaagdijk-Oost, 14 May – Net sales at non-food discounter Action increased by 14% to €4 billion in the first quarter of 2026, compared to the same period last year. Like-for-like sales growth was 3.6%.

For the fourth year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.