Search
Kerst
Action wins category award for Best Retail Chain of Belgium 2026-2027!
Action has been voted Best Retail Chain in the Department Store category in the Belgian 'Retailer of the Year’ awards!
Action achieves a triple Retailer of the Year win in Germany and a double win in Austria!
Action had been recognised as Retailer of the Year in the Non-Food Discounter category in both Germany and Austria, marking the fifth year in a row that we have received this recognition.
Action celebrates the opening of its 250th store in Italy, in the city of Bari
Milan, 19 September, 2026 - the non-food discounter, is opening the 250th store in Italy today, in the city of Bari, its fifth in the province and the thirteenth in the Puglia region.
Action opens first store in Slovenia in Velenje
Ljubljana, 18 September 2026 – Action, the non-food discounter, is opening its first store in Slovenia today in the city of Velenje. Slovenia is the sixteenth country in which Action operates.
Action CEO Hajir Hajji was awarded a 2026 Rise & Lead Changemaker
We are proud to share that yesterday, our CEO, Hajir Hajji, received the 2026 Rise & Lead Changemaker Award.
Action in Austria wins the Service Champions title
For the first time, Action has won the Service Champions Austria title in the Non-Food Discounter category.
Action voted 'Best Retail Chain' in the Netherlands in two categories
We are proud to share that Action has been awarded 'Best Retail Chain' in the Netherlands in both the Department Store and Household categories!