Our people are key to our success, now and in the future. We aim to ensure that every employee has access to relevant training and development opportunities enabling them to excel at and grow. Talent development is a priority as we strive to stimulate internal mobility and promotions, which helps preserve the Action DNA during our continued growth. We foster an inclusive culture where people can continue to grow and develop themselves, and are appreciated.

We strive to offer products which go beyond compliance with quality and safety standards. This means we aim to source our products responsibly, taking societal and environmental considerations into account in our supply chain processes. While continuously delivering products that are affordable, and therefore accessible for everyone. We seek to improve product circularity and aim to mitigate the negative impact caused by pollution from packaging by increasing the use of renewable materials

We are aware that our activities as a retailer contribute to climate change through CO2 emissions and the consumption of natural resources. We are committed to reducing the absolute emissions from our own operations and decreasing the impact we have on the environment, people, and future generations.

We consider ourselves a part and partner of society. Therefore, we ensure that our business activities and tax compliance meet ethical, societal, and sustainable development related expectations. In addition, we support international and local initiatives that contribute to children being able to grow up in a safe and healthy environment.