Action Sustainability Programme (ASP)

Our growth comes with a responsibility that we accept and embrace. We believe that it is possible to continue to offer our surprising assortment at the lowest price, while improving the quality and sustainability of our products. We make sure Action customers feel good about their visit to our stores. Small prices. Big smiles. Feeling good.

We want to make sustainable products accessible. This cannot happen overnight – but we are committed to our journey and to achieving our ambitions.

We have made progress in recent years. Being cost-conscious makes us, by nature, very aware of conserving resources and limiting waste. When we can make even small changes, our size amplifies the impact of our actions, so we ultimately make a big difference.

Our sustainability agenda is inspired by the United Nations 2030 Agenda for Sustainable Development and the related Sustainable Development Goals (SDGs). We also take inspiration and direction from the European Green deal.

At Action, sustainability works on four different, yet connected levels:

1. People

Our people are key to our success, now and in the future. We aim to ensure that every employee has access to relevant training and development opportunities enabling them to excel at and grow. Talent development is a priority as we strive to stimulate internal mobility and promotions, which helps preserve the Action DNA during our continued growth. We foster an inclusive culture where people can continue to grow and develop themselves, and are appreciated.

Read more about People

2. People

Our people are key to our success, now and in the future. We aim to ensure that every employee has access to relevant training and development opportunities enabling them to excel at and grow. Talent development is a priority as we strive to stimulate internal mobility and promotions, which helps preserve the Action DNA during our continued growth. We foster an inclusive culture where people can continue to grow and develop themselves, and are appreciated.

Read more about People

3. People

Our people are key to our success, now and in the future. We aim to ensure that every employee has access to relevant training and development opportunities enabling them to excel at and grow. Talent development is a priority as we strive to stimulate internal mobility and promotions, which helps preserve the Action DNA during our continued growth. We foster an inclusive culture where people can continue to grow and develop themselves, and are appreciated.

Read more about People

4. People

Our people are key to our success, now and in the future. We aim to ensure that every employee has access to relevant training and development opportunities enabling them to excel at and grow. Talent development is a priority as we strive to stimulate internal mobility and promotions, which helps preserve the Action DNA during our continued growth. We foster an inclusive culture where people can continue to grow and develop themselves, and are appreciated.

Read more about People

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Sustainability news

Action breaks through the milestone of 2000 stores!

20 January 2022

It has been almost 30 years ago since Action started with just one small discount store in Enkhuizen, the Netherlands. And we are very proud to say that on the 17th of January 2022 we opened our 2000th store in Prague!

Action opens 200th store in Belgium

18 October 2021

On the morning of Thursday 28 October, Action opened its 200th store in Belgium, located in the city of Mechelen. This contributes to the non-food discounter's steady growth. Eleven new stores have been opened this year, including stores in Brussels, Zelzate and Charleroi.

ACTION debuts in Italy with several store openings in the North of the country

22 April 2021

The international non-food discount store-chain Action arrives in Italy. Starting from Vanzaghello in the Milanese area and Turin, the retailer aims to open at least a total of five stors within the next 3 months. For every store 20 local jobs will be created, a total of more than 140 employees will be hired until the end of this year. Currently, Action employs around 70 employees in Italy. Action surprises millions of customers in more than 1,700 stores across Europe with low prices and a broad offer of essential daily products as well as products that make life easier, more colourful or just more fun. The stores will open its doors to the public on Thursday, April 22nd with all relevant safety and hygiene measures in place.