Our values

The Action formula is powerful, but our success as a business depends entirely on the enthusiasm and commitment of our people; they are in charge of our stores and help our customers navigate them every single day.

Customer Focus

Customer focus

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Teamwork

Teamwork

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Simplicity

Simplicity

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Discipline

Discipline

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Cost Concious

Cost conscious

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Respect

Respect

The customer comes first in everything we do. We offer a surprising assortment of good quality products at the lowest possible prices. With our customers’ interests in mind, we keep costs as low as possible. Customer focus guides everyone at Action, not just our staff working in the stores.

Code of Conduct

During this time of rapid growth, it is important that we stick to our DNA: the values and discipline that have brought us to where we are today. The way we work and interact with each other and our customers is the basis of who we are, what we can do for our customers, and our success. We have described this (co-)working method in a code of conduct. The code is intended for all Action employees.

Read our code of conduct